Brand refresh for a contemporary indoor plant nursery in Bellingham, WA. Babygreens is a local mainstay for indoor plant material from strikingly exotic, trending favourites, to classic 70’s bread-and-butter greenery. The nursery had previously had a softer, Millennial-pink facade, but once peeled away from it’s initial companion business of a cafe and bar to focus solely on plants, the nursery needed an update that reflected it’s evolving sense of allure and approachability, while connoting a unfussy self-confidence.